About Us

The three(3) founders of Strategic Growth, each worked for Salesforce in San Francisco in the very early days (prior to even Salesforce going public) and so have over 65 years of combined experience implementing Salesforce.

Our consultants have an average of 17 years of Salesforce-specific implementation expertise and 27+ years of professional services experience. Strategic Growth requires all consultants to be certified by Salesforce in all four core disciplines (Administrator, Application Builder, Sales Cloud, and Service Cloud) and they must select at least one specialty – Experience Cloud, Financial Services Cloud, Health Cloud, Revenue Cloud / CPQ, Field Service, Commerce Cloud, Marketing Cloud.

Leadership Team

A leadership team whose Salesforce experience comes directly from Salesforce.

Brad Miles

- Founder & CEO

Strategic Growth’s Salesforce experience starts at the top. CEO and Founder Brad Miles was a Professional Services Regional Leader for Salesforce for four years where he led two regions. His consulting career spans over 36 years from small and medium businesses to Fortune 25 companies. Brad earned his MBA from the McCombs Graduate School of Business at The University of Texas at Austin and his undergraduate degree in Engineering from Louisiana State University. Brad served in the United States Marine Corps and was a Platoon Commander during Desert Shield / Storm, a Company Executive Officer during the Somalia conflict, a Battalion Operations Officer following 9/11 and his final position as a Major was as a faculty member of Marine Corps University teaching the Command and Staff course.

Caleb Sidel

- Founder & Chief Architect

A Certified Salesforce Technical Architect and thought leader in the Force.com community, Caleb brings to Strategic Growth extensive experience in building custom business applications and integrations. Prior to Strategic Growth, Caleb managed the West Coast Professional Services Technology team at Salesforce. The Salesforce Certification team regularly leverages Caleb’s deep expertise to create and judge their certification exams. Caleb graduated from Carnegie Mellon University with a degree in Computer Science and has over 27 years of design, integration, and consulting experience.

Craig Berko

- Vice President, Sales

Craig has been working in software development for over 27 years. His career has focused on CRM and ERP applications for Sales, Marketing, Support and Accounting organizations. Craig has been implementing Salesforce for the past 20 years for small businesses up to Fortune 100 companies. Craig brings extensive design concepts, custom development skills, and general application skills to every implementation. Craig attended Indiana University where he earned a Bachelor of Science degree in Kinesiology as well as Hofstra University where he earned a Graduate Degree in Computer Science.

Tyson Joe

- Director, Sales

Tyson has been a key contributor since joining the Strategic Growth team in 2019. With 13 years of experience across Sales, Marketing, Operations, and Training, Tyson has supported growth initiatives in industries including Real Estate, Technology, Software, Financial Services, Health, and the Non-Profit sector. Since 2013, Tyson has leveraged Salesforce to improve sales effectiveness, optimize customer engagement, and enable consistent execution across revenue teams which recently, has included thoughtful adoption of Salesforce’s AI and Agentforce capabilities. He earned his undergraduate degree in Government and Political Science from the University of Texas at Austin.

Leadership Team

Brad Miles

Caleb Sidel

Craig Berko

Tyson Joe

Our Certifications

We have the expertise you need

Core Certifications

Specialty Certifications

Technical Certifications